The game will see players creating new Sims-style characters who live in a city where reputation is everything and where the goal is for them to become the biggest "player" in the city. "We're taking The Sims on console franchise in a dramatic new direction. Now that Sims are in the city they are now known as Urbz, they have a bold new look and style," For the first time, players will control Urbz at every moment of gameplay, while they are on the job, earning their street rep, or exploring a city that is alive 24/7." In the console versions of The URBZ, players will have to take their characters to work and impress the bosses at locations such as the Sushi Bar, Chop Shop, and Bootleg Fireworks. Success in "job challenges" will reward the player with promotions and opportunities to forge relationships with other, more important Urbz. Through relationships with other Urbz, players will increase their reputation, be able to influence other Urbz, and gain access to other districts of the city. The Urbz employs an all-new graphics engine that, it's claimed, will accurately recreate the feeling of living in a busy city. Locales in the game confirmed to date include ritzy shopping districts, downtown, Bohemian artist workshops, and a gritty subway station. The engine will also allow for a great deal of character customization with support for tattoos, nose rings, and the like.At the start of the game, players assume the role of an Urb who has just been fired from their job and are on the brink of ruin when they stumble on Daddy BigBucks' devious plot to take over the city. Players will then be charged with putting an end to BigBucks' evil schemes whilst building their own reputation. As the progress through the game, players will gain access to new vehicles and will be allowed to explore 25 new locations, including Urbania, Sim Quarter, and the Bayou. At the Bayou, players will have the opportunity to interact with other residents, unlock new Xizzle motive power-ups, collect over 120 new objects, and play eight different minigames with titles like Motocross Mayhem and Moogoo Monkey Madness. GBA link-up options for two will allow players to play head-to-head minigames, trade rare items, and unlock additional features. The URBZ: Sims in the City for all current generation consoles and the Game Boy Advance.