The Animal Crossing title for mobiles has finally been revealed.  It's Animal Crossing Pocket Camp! (Without the exclaimation mark at the end)

A free to play title that appears to play out in a similar fashion to Animal Crossing Happy Home Designer, you are tasked with running a campsite and fulfilling requests of the villagers that come to visit you.  Like Miitomo, you can also visit other players in-game via an online connection.

You are tasked with ordering goods by using materials that you gather from nearby amenities, like trees that you shake and through fishing, as well as from other villagers and can buy items using bells from the market place.  Real-time is also incoporated as in the main series, with events promised throughout the year.

The official website is now up, complete with a digest video that covers the Nintendo Direct on the game.