E3 2004: Howard Lincoln Speaks

Howard Lincoln, former chairman of NOA, has been speaking about Nintendo's conference yesterday.

A Seattle Post reporter caught up with Mr. Lincoln, now chief executive of the Seattle Mariners baseball club, after the conference and got his view on the media presentation.

On the Nintendo DS, he said "First of all, I thought they did a marvelous job. It was a great press conference, and Reggie (Fils-Aime), our new marketing executive, I thought did a tremendous job. This Nintendo DS looks spectacular. It has so many functions, and the way it was presented today was very effective in getting all those features out -- the wireless feature, the touchpad feature, the dual-screen feature, one screen in 3D, the other in 2D. So many things that developers can focus on, and so it's not just an add-on product, it's a completely new product, a completely new category."

He also expressed optimism for Nintendo's future in the game market, and praised the company's innovative nature:"And [Nintendo President Satoru] Iwata made the point that many of the things that are taken for granted are the things that Nintendo invented. And the Nintendo DS is just the next thing."

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