Interview: Ubi Soft
Posted 20 Mar 2003 at 21:32 by Ashley Jones
Tom Findlay
Q: Are you a gamer, and if you are what do you like about videogames?
A: I am a gamer on tour, which is so by the time I get to do it, and I like the social side of it, and so it brings the band together and we have a giggle. I do most of my gaming on a tour bus.
Q: How do you think videogames have developed?
A: The whole, sort of scene, has obviously moved on enormously. I think they are brilliant, you can do so much with them and they are great, they are great to have for new music, its good way of getting on board, and graphics and stuff like that, they are a bit scary, it frightens me how much reality they are becoming. It's moving on an incredible rate, definitely.
Q: Is that something you see as the next step for "Groove Armada"?
A: When the radio commercials are becoming niche these days, in particular these days, when you are not country, pop or rock it's hard to get your music out there, so the music in films and music in videogames is, kind of, the natural place to be. We have been really interested in doing some film work and this is, kind of, next best thing.
Q: How does "Groove Armada" go with the game Rayman 3?
A: It would not be honest to say that we were actually thinking of a videogame when writing the tune, but it has, the sort of, the energy, the roguishness about that would suit the game very well.
Q: How does it feel to be part of Rayman 3?
A: I have just been reading a little bit of information, and someone told me they have sold 11 millions games worldwide, it's definitely a lot more albums that we ever sold so, it is probably a good thing.
Q: Do you see videogames as a natural compliment to your music or is it music now has developed in a way that's it works better in video games?
A: Well, I think video games look for dance music in particular, to sort of, be the bedrock of the thing, just because the dance music often very instrumental and that it really works well, it's got the kind of energy and kind of modernity in its sound which I think works quite well and our stuff here, I think some of it works incredibly well like that.
Q: What was your impression of the Rayman 3, as a game?
A: I think Rayman 3 is a fantastic game. I look forward to playing for many hours.
Andy Cato
Q: Do you play videogames?
A: The last time I played games, really it involved two bats at the either side of the screen and the ball that it kind of has to bounce off the premises of the TV, so the rumor is that the things have probably moved on a bit. But actually, I tell a lie, I have played a few football games, because on the tour bus you have quite loads of times to kill, and that's basically, the only game that works on the bus. I have got involved in football games, but I need to play a game where I can understand the objectives, once it gets in cover and all and different rooms and different ceiling which you need the level three, that when I start to struggle.
Q: How do you think the game industries have changed over the years?
A: The most interesting thing to me seems to be the fact that good music is on there. And there is that thing when it's been outraging the "Daily Mail" readers, the one where you can shoot the prostitutes on the bus stop, but on that you can turn different radio stations so you can tune different songs which is a nice idea, and our tune being on that is great, but more importantly the whole idea making the whole experience musical one to me is a very positive step in our direction.
Q: Was it something you have been thinking about, was it a next step, because you have been doing commercial on radio?
A: We haven't pursued any of that stuff, really, it's more like if you make music then, you want as many people as possible to hear it, particularly with the way that concerts come with the DVD players and quite a lot of them go through stereo systems and stuff. It's actually quite a good way to get your music hear, because people are sitting in one place and listening to it. Which is quite hard to make people do these days, unless they are doing something else at the same time, so I think the more people hook up their multi-entertainment systems the more we should try to get on that.
Q: What was your involvement with the Rayman 3 game? How did you join forces?
A: It's minimal really, we met a few people who are from the development who go round and about to the various gatherings of international backslapping that the music industries go for. I think our name has been banded around in that field for a while, so, sooner or later someone was going to come up, and it was a matter of us saying "go ahead". And that was it.
Q: How does it feel to be part of a "Rayman 3" phenomenon, because there are 11 million copies sold worldwide?
A: It's a lot more records than we have ever sold, so it is going to be moving in a right direction for the "Armada"
Q: Do you see the video game a natural compliment to your music?
A: It is difficult for me; because for me, music in itself is nothing, because I am never happier than just sitting down, turn off the phones and putting some music on. I am quite happy to do that in isolation. But I think increasingly everything is down to a short concentration span in your face - bish bash bosh, all the time, and I think if you get something where you musical part of your mind is freed up, but people's attention is focused, then, you have got a bigger thing.
Q: Rayman is described as edgy, trippy and playful character; do you see any similarities in your music, yourselves or any particular members of your band?
A: I think trippy and playful is definitely fair enough, I mean we have some pretty trippy and playful times when we go touring around the place, I am saying the bus going slightly mad. None of us are really that edgy. Although, if you come to speak to us in about three weeks time when we all had 2 hours of sleep, we might very well fit the bill for that as well.
Q: Have you played the game?
A: No, I haven't. I should have done my homework before...
Q: Have you anything else to add?
A: Not really, perhaps, they should do nothing in the game; put some nice things on the screen so that people could concentrate on the music.