Wake me up before you go go Ron Bertram. Well a pun had to be used really. Find out what General Manager of Nintendo of Canada has to say about Zelda, the DS and more!

WHAM! gaming spoke to Ron Bertram during E3 last month. As with most interviews around that time the focus was on Zelda and the DS. However they do discuss other things and the full interview can be found here.

WHAM!: How are you going to market the DS so that you'll make sure that it doesn't encroach on the GBA line? How are you going to make the public understand that they're two separate systems?

Ron: Well that's our marking's job. But quite frankly, it's a more sophisticated gaming experience, it does completely different things so we have to accurately pick that out and say, look you've thought of gaming always this way, like Reggie said "you've always been going down this road and this is taking down a road you've never been before" and that's the analogy, we have to communicate that there's another way to play games. It's a radically different experience, and the touch screen is different than anything you've ever experienced before, and the wireless capabilities take it way beyond previous experiences. So that's the challenge that we have to communicated, and we're just beginning to meet to figure out how we communicate that. This is the first step [E3]� showing the product, and getting feedback.