Nintendo UK launches a fresh attempt to attract more people into the core gaming space on Wii...

In a slightly bold move, Nintendo UK has mobilised to actively encourage more traditional gamers to get on board with the core content that can be found on Wii. The 'Play Wii' campaign has been given its own section on Nintendo's official website, and serves to direct visitors to the dozens of quality first and third party core titles the system offers.

You'll find a distinct lack of casual experiences in the following video, which have been artificially replaced by over-the-top music.

It's certainly filled with admirable intentions, but we'd question the effectiveness of such a campaign if it stays restricted to Nintendo's own site. Still, if it raises attention to some of the lesser-known gems on Wii, then it could be a very good move.