Effective immediately Electronic Arts are leading the industry in establishing new, lower, local pricing for Nintendo GameCube Software. Electronic Arts wide range of top-selling titles for the GameCube will now be available at prices starting as low as $39.95 making the EA games including the new James Bond 007: Nightfire, Medal of Honor: Frontline, Need for Speed: Hot Pursuit 2 and FIFA 2003 more affordable than ever.

Bob Katz, Managing Director of Electronic Arts commented; "With younger games players clearly being Nintendo's traditional domain, the feedback we're constantly receiving from consumers and retailers alike is that lower pricing is desperately needed to give the GameCube a boost in Australia. Given Nintendo's disappointing reluctance to compete with Microsoft and Sony, Electronic Arts are leading the way in helping to ensure that hit GameCube titles are accessible and affordable to the general public".

The new pricing has been enthusiastically welcomed by Australian retail who have been pressing Nintendo to reduce their hardware and software pricing for some time.

Scott Teal, Senior Buyer for Kmart's Interactive Division added; "This aggressive move by Electronic Arts could well prove to be the catalyst needed to kick start sales of Nintendo GameCube hardware. The GameCube's universally acknowledged as being technically equal to or better than other next generation consoles in the market, this new, low, software pricing will benefit new and existing GameCube owners alike".

See the sentence in bold? ouch! That must hurt Nintendo. EA is helping Nintendo and at the same time whoop their butts. I think it is a very good incentive from EA. Lucky Aussies! Want to buy these PAL EA titles for the new low retail price? Head on over to our Aussie sponsor: DVDCrave.com.

Thanks to michael in qld aust for the heads up!