News: Australia At E3

Australia are planning a big bang for this year's E3!

The Australians are planning an aggressive campaign to make people more aware of their development teams, and they are starting at E3. The Game Developer's Association of Australia (GDAA) is set to make everyone aware of them at this year's E3 in May.

The Technology Australia: Games Downunder exhibit is in Booth #436 in the South Hall of the Los Angeles Convention Center. The booth will be next to big names such as Crave Entertainment, SquareSoft, and Wanadoo.

The Australian games industry is determined to achieve two goals:

  • To raise awareness of their long-established track record of game development and creation of new technologies
  • Broadband has affirmed that distance and geography are no longer relevant criteria in the selection of business partners.

    "We want the industry to realize on a broader scale that we've been competing successfully on the world stage for years. Our companies 'over deliver,' providing a 20-30% better experience and world-class content compared with US and UK studios, according to actual development projects done in Australia,"says Evelyn Richardson, Executive Director of the GDAA."And we hope people who are at E3 will visit us to get a firsthand look at what we've created."

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