In what can only be described as an original PR stunt, Nintendo are sponsoring Des Lynam's moustache.

Des gives his thoughts on the deal, "I'm pleased that the true worth of my moustache has finally been realised. It's something I've worn proudly for years, despite what fashions have come and gone. I consider Mario a long-serving brother in arms, and long may we both wear our fine facial hair with pride."

In light of the new deal, Des was seen sporting a GameCube purple moustache in a huge photo shoot. We now have some pictures of the photo shoot...