News: DSi Sales Rise Following Price Drop

Nintendo UK touts a spike in DSi sales since the system came down in price...

A few weeks ago, we reported that Nintendo's DSi was set to come down in price in the UK market. With most retailers now selling the device at under �130, it looks like interest in the brand has seen revitalisation, with sales steadily rising since the slash.

Nintendo's ineffable Rob Saunders made a statement on the improved sales:

"Since the adjustment in trade price has been passed on to consumers, each of the previous three weeks have seen DSi sales increase by over 40 per cent week-on-week."

Nintendo also confirmed that the 'Price Crash' TV campaign would continue to run for another two weeks during the run-up to summer holidays. Thereafter, the company will launch a new family-based TV spot aiming to capitalise on the holidays.

Did the price drop nudge you to purchase a DSi?


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