Starting mid-March, the Dutch Mediamonks will take care of the European online promotion of the Nintendo DS. Nintendo of Europe already spoke about "the biggest European Nintendo promotion of the year".

Nintendo is currently planning tv, radio and printed ads for the upcoming DS, while Mediamonks will work on the website and the remainder of the European online marketing. The promotion will be targeted at the Netherlands, Germany, France, Belgium, the United Kingdom, Italy and Spain.

Mediamonk explains why Nintendo picked them for the promotion: in the past few years, Mediamonks took care of the promotion of various Nintendo products in Europe including the GBA SP Tribal Edition, Zelda, Final Fantasy and the recent Mario Portal.

Mediamonks will especially be targeting the 16 year old with something 'unique'. To realise this, one of the world's best flash designers (Manuel Dahm) has been hired.