Radica's Play TV brand will soon see Madden and SSX Tricky come its way.

Radica(R) Games Limited Announces Licensing Agreement With Electronic Arts

HONG KONG, April 15 /PRNewswire-FirstCall/ -- Radica Games Limited announced today a licensing agreement with Electronic Arts to produce a line of Play TV games based off of EA's Madden Football and SSX franchises. Terms of the deal were not disclosed.

With the tag line, "Get off the couch and into the game," Radica's Play TV line will offer "virtual physical reality" gameplay based on popular EA games. The games will plug into a TV or VCR and allow players to be active participants in the game they are playing.

"EA is a premier publisher of best-selling software for video game and PC platforms; Radica is thrilled to have this outstanding opportunity to partner with such a leading company," said Pat Feely, CEO of Radica. "EA has strong consumer recognition and represents the highest standard of quality in video game products. We intend to continue that tradition by developing unique and compelling Play TV game experiences."

"We are excited by the potential of the new products Radica will publish and the opportunity to extend our games into this growing category," said Linda Chaplin, director of strategic sales for EA.

Under the terms of the agreement, Radica will manufacture EA branded Play TV games for North American distribution. Radica will introduce the first EA branded Play TV game in 2004.