News: EA Secures Bond

EA have secured the rights to the James Bond licence until 2010.

Electronic Arts have extended their pre-existing licence agreement with MGM Interactive and Danjaq LLC so they may create video games based on the popular film series, James Bond until 2010.

The agreement includes all of Ian Flemming's books, all previously released twenty films as well as upcoming ones.

EA's "James Bond 007: Everything or Nothing" was also discussed. The game is set to have James Bond driving, flying and fighting terrorism across the globe and will be announced in more details at E3 2003.

"EA produces some of the most popular and exciting video game titles on the market today," said Travis Rutherford, Senior Vice President of MGM Consumer Products and Interactive. "There's no better partner to carry on the Bond legacy in the interactive space."

"James Bond is one of the most popular and enduring figures in the history of video games," said EA President and Chief Operating Officer John Riccitiello. "The action and intrigue of the James Bond character is a perfect fit for the interactive genre and the generation that loves video games. This agreement guarantees that the Bond world - all the characters, gadgets and action - will continue to thrill players on this generation of video game console technology and the next."

"Our hands-on process in collaborating with EA every step of the way - throughout production, marketing, and the sales cycle - ensures that we create compelling, world-class product for the interactive video game marketplace," said Neil Haldar, Vice President of Production and Business Development of MGM Interactive. "We are extremely pleased to continue this successful partnership with EA for a long time to come."

"EA's development team enjoys a reputation for understanding and working closely with the film and television industries," said David Pope, Chief Operating Officer of Danjaq LLC. "This knowledge and experience has been essential in carrying the essence and integrity of the Bond franchise into the video game arena."


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