Eidos, one of the world's leading publishers and developers of entertainment software, has unveiled a new identity and a fresh corporate image. The corporate re-branding will be used across the group worldwide from 1st August 2003.

Eidos, after a period of transition, believes it is vital that its brand keeps pace with the ever-changing requirements of the market place and technology. The new image conveys a forward looking, customer focused, market-smart publisher of entertainment software.

Mike McGarvey, ceo of Eidos comments: "The new look marks the success of a turnaround programme and the beginning of a new era to underline our commitment and ability to deliver great games. It also reflects a company that is raising the quality bar and aiming for consistency across all disciplines."

"The old Eidos identity was designed 10 years ago for a video compression company � not with consumers in mind. The new logo has a sharp, streamlined and focused look that is aimed at the customer. There was no point in changing the style before having successfully changed the substance."

"By embracing our new identity and mission � 'Committed to the Gameplay Experience' - Eidos will build a stronger brand and, in turn, a stronger business."

BexonWoodhouse, design consultants, created the new corporate identity.