Another milestone for Nintendo, as over six million DS consoles have been sold in Europe alone.

Since March 2005 when the original DS hit the shelves of Europe, a staggering 6 million consoles have been sold, including sales from the newly re-funked DS Lite. Maintaining an impressive 70% share of the market for eleven consecutive weeks, Europe is the latest market to become Nintendo's stomping ground over the PSP. And impressively, 44% of all the DS and DS Lites sold are now being picked up by women.

Capturing the generally non-gaming market has been Nintendo's plan, and from that comparatively high figure it seems to be working, helped by Nintendo's Touch! Generations series which has sparked the interest of gamers and non-gamers alike. Dr Kawashima's Brain Training: How Old Is your Brain? took Japan by storm and is seeing similar success in Europe where it is selling even faster than it did in Japan. More than 700,000 copies have sold across Europe since it's launch, the majority of these to over 25s.

In similar form, Nintendogs, the first title in the Touch! Generations range, which launched in October 2005, has shipped over 4 million copies in Europe alone! Animal Crossing: Wild World also captured the imagination of European fans with 850,000 copies sold allowing people to live happy second lives.

Nintendo hope sales will increase even more with the release of the Nintendo DS Lite Pink on 27th October.