Customs officers in the 15 EU member states seized about 750,000 fake Nintendo products. No breakdown of the category was available, but an EU official said it included games consoles.

Neither Microsoft nor Sony were listed as having significant numbers of imitations in the same category.

The EU's Director of Customs Policy, Alexander Wiedow, said the counterfeiters' choice of brand was motivated by profit alone.

"They are looking at what has the best profit margin and what is easiest to sell," he said.

We know it was not just the profit margin. They just knew that everybody wants Nintendo products! ;-)