NOA's Perrin Kaplan is interviewed by business website Forbes.com... find out what she had to say about the Revolution.

Forbes.com has posted an interview with Nintendo of America's own vice-president of marketing and corporate affairs, Perrin Kaplan. Did she parcel out some amazing new information on Nintendo's forthcoming Revolution console? Hahah, no. She did however have some interesting points to make (well, reiterate anyway). Some excerpts (follow the link for the full interview):

What makes Nintendo's corporate culture and tactics different from its competitors?

Inside Nintendo, we call our strategy "Blue Ocean." This is in contrast to a "Red Ocean." Seeing a Blue Ocean is the notion of creating a market where there initially was none--going out where nobody has yet gone. Red Ocean is what our competitors do--heated competition where sales are finite and the product is fairly predictable. We're making games that are expanding our base of consumers in Japan and America. Yes, those who've always played games are still playing, but we've got people who've never played to start loving it with titles like Nintendogs, Animal Crossing and Brain Games. These games are Blue Ocean in action.

Does the "virtual console" effort represent Nintendo's entire online strategy?

No. More will be described soon. We will use the Wi-Fi component in a different way for each game, just like with the DS.

That whole "Blue Ocean strategy" Nintendo has been preaching has churned up some significant buzz. Come E3 (though rumours indicate a few choice Revolution details will be released at GDC) we will see how the company's vision truly pans out in the form of engaging, playable content. As always, stay tuned.