More London launch party details as UK video games retailer GAME have announce they are the official launch partner for Nintendo's Lite console...

As the official launch partner for the Nintendo DS Lite console when it launches in Europe on this Friday (the 23rd June), GAME's flagship Oxford Street store and Hamley's concession will be specifically dedicated to the launch to sell the very first units of the highly anticipated Nintendo DS Lite.

Nintendo and GAME are expecting hundreds of customers who have pre-ordered their DS Lite's to queue up to collect them in the morning, and to get them in the party mood, both stores will be working with Nintendo to provide with goody bags, competitions, and plenty of demonstration DS Lite units. They'll also be giving away a free game to the first 75 Oxford Street customers who buy a DS Lite on the day!

GAME in Hamley's will also be giving away a DS Lite console and a copy of the newly released Brain Training every hour to the person with the lowest brain age so the recipient can gain some practice!

Robert Quinn, Sales Director at GAME said "We are anticipating huge crowds of customers will come to our stores to get their hands on their DS Lite at the first possible moment. The console has been hotly anticipated by thousands of customers who have reserved this console for weeks in advance and we are working flat out to make sure customers get the products they want first."

GAME continue to accept deposit (�20) pre-orders until stores close on the Thursday evening.