News: GameCube in China

Nintendo is set to enter the Chinese game market in late 2003.

GameCubicle has posted a very interesting article regarding Nintendo's strategy to enter the Chinese game market. Read on for a snippet of the article...

Despite significant concerns over piracy, Nintendo Co. Ltd. is set to embard the Chinese game market in late 2003. Earlier this year, Nintendo President, Satoru Iwata, told the Japanese business newspaper Nihon Keizai Shimbun:

"We want to sell hardware and software products in China within a year or two. Due to piracy problems, we are studying several marketing methods, such as selling machines several generations old, rather than the latest models."

However, as Sony furthers plans to release PlayStation 2 in China later this year, reports suggest that Nintendo's own business plans for the country extend well beyond the introduction of a last-generation console. Instead, Nintendo will likely launch GameCube in China later this year alongside PlayStation 2.

Read the full article by following this link to GameCubicle: GameCube in China.


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