Nintendo have today announced that as of 10th October 2003 the Nintendo GameCube will be going on sale in the UK at the estimated retail price of �79. The console will be available throughout the rest of Europe for a slim price of �99, a week later.

David Gosen, Managing Director of Sales and Marketing for Nintendo Europe, comments :

"There has never been a better time to get a GameCube and with this new price we want every household to have one. Our range of games has something for everyone and we know people love to play them. At the same time the industry has honoured these games with awards for innovation and excellent gameplay. If you are new to gaming or have been playing for years, then at this great price you simply can't afford not to have a GameCube."

Retailers in the UK have pledged their support to Nintendo, claiming that the reduction in price will ensure that the Nintendo GameCube is a huge success this Christmas. "We are delighted with this news from Nintendo. This will provide a real boost to sales, and is supported by some terrific new software titles. This price point is fantastic news for us, and even better news for our customers this Christmas." Lisa Morgan, Deputy Chief Executive Designate, GAME.