Activision expect to raise their game prices in the next generation to cover increasing production costs, says their CEO.

With the cost of making games and speculative next-gen console prices ever rising, many have mused about the possibility of higher game prices, one that looks more likely. Activision CEO Robert Kotik, in Investor's Business Daily, recently suggested raising their game prices by around $10. Says Mr Kotik:

"We haven't raised prices as an industry in 20 years," Kotick commented. "Look at the movie business as an analogy. You're not getting any more hours of entertainment -- it's the same two hours of a motion picture -- and yet you're spending twice as much as you did 10 years ago."

Any increase by the publisher in games' prices would naturally be reflected by retailers' price tags. Generally games cost $50, so an increase to even $60 is possible. And such an action by a third party as large as Activision could prompt other publishers to do the same.

Game prices, as a general rule, have been steadily falling over the years - this would mark a significant change.