News: Iwata Speaks On Hardware Price Cuts

Wondering if Wii or DS will see price cuts? Iwata comments...

Let's face it, by now we've usually seen price reductions across the board from Nintendo. Yet with the big N's hardware sales showing no signs of slowing down the consumer has yet to see a major high-street reduction from Nintendo themselves.

Discussing this very fact in Nintendo's financial results briefing, Satoru Iwata went on to discuss exactly why consumers have yet to see Nintendo drop their hardware prices.

"I have never said that cutting the suggested retail price is not in the cards. However, price cuts in one country can certainly affect other countries. For example, when you say that we should cut the price in Japan due to the current domestic market situation, once the suggested retail price is cut in Japan, people outside Japan will anticipate the same around the world. While the price cut is said to surely increase demand, it must be clear from a variety of analysis so far that the effect cannot last very long. Accordingly, if we really do enact a price cut, it must be exactly when it can maximize the business. At least for now, I have no specific ideas about the price cut at all." - Satoru Iwata

Here at N-Europe we aren't surprised we have yet to see a hardware price reduction and feel that Iwata has always made good business decisions for the good of Nintendo. With Iwata's keen business sense we are sure we will see a reduction when the time is right.

Do you feel Iwata is right or should we see a price reduction some time soon? Comment below and let us know!


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