Kirby's yarn-style influence will be felt in Elephant and Castle this Thursday as the dullest place in Britain gets a touch of colour.

According to a recent YouGov poll Elephant and Castle, located in the London borough of Southwark, has been voted the dullest place in Britain ahead of other contenders such as Kings Cross, the South Bank, Slough, Birmingham and Milton Keynes. Nintendo, along with Knit the City, are set to add a touch of colour and fun to the area this Thursday.

On Thursday 24th February 2011 for one day only Elephant and Castle will be blanketed with colourful knitted items in an attempt to bring the jovial feeling of Kirby's Epic Yarn to London. Nintendo will also give away copies of the title to twenty visitors, although they do not state how they will pick these visitors.

"The research found that almost half of us play video games specifically to cheer ourselves up, and with this in mind we're bringing the happy spirit of our latest game to inject some fun into the greyest area."

- Rob Lowe, Senior Marketing Manager Nintendo UK.