See Kirby float across some key locations in America in this truly bizarre footage...

As marketing campaigns go, this sure is a memorable one. With Kirby Super Star Ultra launching in the States tomorrow, Nintendo of America has let off thousands of pink, lighter-than-air mini-Kirby clouds into the skies above four U.S. cities with neighbourhoods that share the Kirby name.

"We brought Kirby back in a way that helped our 'super tuff pink puff' literally take off," said Nintendo exec and renowned dog-lover Cammie Dunaway. "To date, more than 20 million Kirby games have sold worldwide, making Kirby one of our most popular characters. Kirby Super Star Ultra is a game that will please both veteran and new gamers alike."

Residents of Kirby-named neighborhoods across the country saw these "Flogos" (flying logos, made out of environmentally friendly soapy bubbles and helium) over the weekend. No wonder half of America believes in aliens...