News: London Games Festival Announced

Between September 30th and November 4th London will play host to a number of videogame events that will form the first annual London Games Festival.

London looks set to be the place to be for the UK games industry for just over a month as a number of events are taking place, which will form the first ever London Games Festival. There are eight confirmed events so far, aimed at consumers and the industry alike, with more to be announced soon. Details of all of the events are below.

September 30th will see the beginning of the festival with the gala opening and VIP preview of the Eurogamer Expo at Earl's Court.

Between October 1st and 3rd the Eurogamer Expo will be opened to the public, showcasing many new releases as well as a series of presentations by designers and developers.

On October 1st a Eurogamer Expo party will be held raising money for GamesAid, with all proceeds going to the games industry's chosen charities.

October 14th will see the Games Media Awards take place, which celebrate the very best in gaming journalism.

The Golden Joystick Awards will be held on October 29th. These awards are the world's largest and longest running consumer voted awards and are always hotly contested.

TIGA, the UK's videogame industry trade body, will host a developer-focused event on October 27th. This business summit will be focused on marketing and sales and aimed at developers looking to move into self-publishing.

The MCM Expo will return once again between October 29th - 31st, taking place at ExCeL London. All the major publishers will be present to showcase their upcoming titles to consumers, as well as gaming lectures and panel discussions.

Closing the festival is The London Games Conference, which will take place on November 4th. The theme of the conference will be 'Survival and Profit in a Changing Industry' and numerous presentations, debates and analysis shall take place.

Events at BAFTA, Great Ormond Street and Chessington World of Adventures will also soon be announced, along with many others in the near future. You can follow the progress of the festival on the official website or on their Twitter account.

"We really want London Games Festival to be a completely inclusive variety and diverse range of events," says Kirsty Payne, director, London Games Festival. "By extending the event to run for just over a month, we've been able to ensure a full and diverse programme - whether you're a consumer or working in the games industry; a hardcore player or someone who doesn't necessarily class themselves as a gamer. We've many more incredible events to announce over the coming weeks - and we look forward to welcoming everyone to the Festival from September 30th."

Stay tuned to N-Europe for the latest developments and reports from the festival when it happens.


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