McDonald's UK CEO has a rather... unique take on the child obesity problem...

Steve Easterbrook, McDonald's UK chief executive admits that the food and drink industry is also to blame for child obesity, but the main culprits are videogames:

"Then there's a lifestyle element: there's fewer green spaces and kids are sat home playing computer games on the TV when in the past they'd have been burning off energy outside.", says Steve Easterbrook to The Times.

Videogames are more and more successful, but then again, according to The Times, McDonalds is having its best year in two decades. Who's the main culprit? You decide.

And until Wii Fit comes out, you can always try and find a copy of the McDonald's videogame M.C. Kids for the NES.