News: MCV Awards 2011 Results

Nintendo won two awards at last night's MCV Industry Excellence Awards.

The UK-based MCV Industry Excellence Awards honours the areas of the video games industry that often get forgotten about. While everyone praises the newest Mario, Zelda or Call of Duty the teams behind them often get forgotten about. The MCV Industry Excellence Awards aims to celebrate developers, publishers and distributors for their work.

The 2011 awards took place in London last night and 650 representatives from various areas of the industry gathered to find out who won. Nintendo won two awards; one for their marketing team and another for their sales team. Congratulations to them for their successes. The full list of winners can be found below.

RETAIL AWARDS

Independent Retailer
ShopTo.Net

Star Store
HMV, Oxford Street

Digital Retail Innovation
Dead Rising 2 DLC (Capcom)

Specialist Retailer
GAME

General Retailer
Amazon

PR & MARKETING AWARDS

Peripherals & Accessories
Gioteck

Best Use of Social Media
Fable III Kingmaker App (Microsoft)

Game Campaign
Red Dead Redemption (Rockstar Games)

New Games Brand
Dance Central (Microsoft)

Trade Marketing Team
Microsoft

Marketing Team
Nintendo

PR Team
Electronic Arts

PEOPLE & INDUSTRY AWARDS

Digital Distribution Team
Sega

High Street Distribution Team
Gem

Sales Triumph
F1 2010 (Codemasters)

Sales Team
Nintendo

Games Publisher
Electronic Arts

SPECIAL RECOGNITION AWARDS

Retail Advisory Board: Special Recognition
Darren Bowen (Ubisoft)

Grand Prix
Ubisoft


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