MCV have announced the winners of their 'MCV Industry Excellence Awards' for 2005. Find out what Nintendo won inside.

The MCV Industry Excellence Awards are designed to honour creativity and innovation in the gaming industry. Stuart Dinsey, managing director of Intent Media, which publishes trade weekly MCV, said:"These were hotly-contested accolades with over 100 industry judges polled across 20 categories. Last night was about celebrating the great and the good of the UK games industry and recognising those that have contributed the most to the business over the last 12 months and our congratulations go out to all finalists and winners."

2005 MCV AWARD WINNERS

RETAIL

Independent Retailer - The Software Store

Retail Buying Team - GAME

Online Retailer - Amazon

General Retailer - HMV

Most Improved Retailer - Tesco

Specialist Retailer - Gamestation

MARKETING

New Games Brand - Nintendo DS

Games Brand - Grand Theft Auto

TV Campaign - PlayStation

Trade Marketing Team - Nintendo

Marketing Team - Activision

PEOPLE & INDUSTRY

PR Team - Microsoft

Magazine Team - GamesTM

UK Development Team - Rockstar North Distribution Team - Centresoft

Sales Team - Activision

Games Industry Newcomer - Hip Interactive

Unsung Hero - ELSPA/Barrington Harvey (Manhunt)

Most Improved Company - Sega

Grand Prix Award: Nintendo