News: NBA Plays Fair

NBA has agreed to non-exclusive deals with EA, Take-Two, SCEA, Midway, and Atari to ensure a broad range of basketball games are available for fans.

Unlike other sport associations it seems that the NBA are determined to allow a wide spectrum of games based around the NBA. The NBA announced today that they have entered into non-exclusive agreements with several of the games industry's big companies.

With the agreements EA, Take-Two, SCEA, Midway, and Atari will all be able to develop, publish and distribute NBA games. This means that they will be able to reach more than 100 countries when the agreement comes into effect in October.

"This is a great day for NBA gamers," said Adam Silver, NBA Entertainment President and Chief Operating Officer. "By partnering with the top developers of sports video games, our fans will be assured a broad and competitive selection of innovative products."

Each company will have the rights to include past and current NBA stars and teams. NBA will also work with the companies to promote the games through their NBA TV and NBA.com outlets.


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