News: Nintendo At E For All 2007

Nintendo confirm their attendance at the world's newest and biggest public games expo!

After the downsizing of the Electronic Entertainment Expo, once the year's biggest gaming event, the Entertainment for All Expo (or just 'E for All' for short) was announced as a consumer-orientated spiritual successor to the annual May hubbub of E3.

To be held between October 18th and 21st at the Los Angeles Convention Center, Nintendo has confirmed its place at the event, alongside other major video-game companies. The event allows the public to be able to try unreleased titles before they hit the shelves for the holiday season - an improvement on E3 in that there, only members of the press were allowed.

"The E for All Expo supports Nintendo's mission to reach as many types of consumers as possible to expand the world of video games to new audiences," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Our Wii and Nintendo DS systems are all about gaming for the masses, and the E for All Expo will give consumers a chance to try out the hottest new Nintendo video games."

"Nintendo's early involvement in E for All demonstrates the importance of a broad consumer-focused event for this industry," says Mary Dolaher, executive vice president of IDG World Expo. "E for All has been shaped from the ground up with all gamers in mind, and Nintendo has proven its commitment to embracing the spectrum of gamers, as we've seen with their launch of the Wii. In addition to being our flagship exhibitor, Nintendo of America Executive Vice President of Operations Don James has agreed to serve on our Exhibitor Advisory Board. I couldn't ask for a more universally respected colleague in this new venture."

Some games shown will be available to buy from the show, which also promises gaming tournaments, job fair/networking opportunities and the Video Games Live concert. Of course, N-Europe will be covering the event fully - but we'll bring you more news on that nearer the time.


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