Nintendo have emphasised once more their determination to take GameCube to the people by hiring a new Vice President of Sales and Marketing for North and Latin America. The new Vice President, Reginald Fils-Aime, has previously worked for such high-profile companies such as VH1 and Guiness Import Co- and begins his duties as Vice President on December 1st.

"Nintendo recently has enjoyed a surge in sales in North America, and Reggie is the perfect person to further boost our momentum in the years ahead," says Tatsumi Kimishima, the president of NOA. "His demonstrated success in reaching our target market is ideal for directing the outstanding team of sales and marketing professionals already in place in our organization."

This news follows the relaunch of the official Nintendo website- demonstrating the new focus on marketing by the Big N.