Grand Theft Auto: China Town Wars

News: Nintendo - Initial DS Sales Unimportant

Nintendo's Reggie Fils-Aime explains that first month sales for DS titles are "unimportant"...

Several recent "adult" orientated titles have launched to disappointingly less-than-stellar figures. Sega's MadWorld on Wii and Rockstar's GTA: China Town Wars are two prime examples. While neither bombed completely, initial sales figures were less than expected. Do third-parties then have a significant problem developing mature titles on Nintendo platforms, going forward?


"You have some red on you..."

Speaking to Kotaku though, Nintendo of America President Reggie Fils-Aime explained however that "there is no magic number that says x = profitability," and that upcoming mature Wii titles The Conduit and Dead Space Extraction were both looking great and had good importunities to do well. "I do think that we will continue to see not only great titles, but great sales, on higher-rated M and T type of titles on our platforms," he said. And as for DS games, he said:

"In the handheld space, with Nintendo platforms specifically � whether it's Game Boy Advance or Nintendo DS � the fact is that first month sales really don't matter. You have a title like Mario Kart, in its first month, a holiday month that did just over 200,000 copies. New Super Mario Bros., which launched in the summer, did over 150,000 in its first month. Those are not huge numbers, yet both of those have gone on to sell more than four million units apiece and to be in the top 10 total industry titles for the last two years running. So, first month doesn't matter in the handheld space as long as it's a high-quality game, which Chinatown Wars is, has some continuous level of marketing support � whether its retail marketing, consumer marketing, online � as long as you keep the buzz going it will continue to sell millions and millions. And that's my expectation for Chinatown Wars. As long as the team at Take Two and Rockstar give it a long life, it will do very well."

Did you buy China Town Wars? Do you expect it to do as well as Mario Kart, in time? Give us your opinions below...


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