News: Nintendo Management Policy Briefing

Nintendo have posted the transcript of their recent management policy briefing, which features illuminating comments from Iwata and others on a wide range of topics.

Nintendo executives had a lot to share when queried on a variety of topics during the company's recent Corporate Management Policy Brief. In particular, while Nintendo president Satoru Iwata handled the bulk of responses, gaming arch-deity Shigeru Miyamoto had a few thought provoking comments as well. You can find the full english transcript here.

Want some highlights? There are plenty of them. Here are a handful:

Miyamoto on expected consumer reaction to Wii games:
So, we have been making a variety of different software for Wii and we exhibited some of them at E3 this year. Many of you have had the hands-on experience of Wii today. I know many people in this industry do not play video games even though some of them are running video game companies, but I have seen them enjoying playing with Wii without any hesitations. Looking at them, I can feel that we can change the way people play. We are trying not to increase the number of buttons the player has to manipulate. We are trying not to be constrained by conventional rules. We are trying to make games so that anyone can enjoy playing easily.

Iwata on R&D spending to ensure healthy software flow for Wii:
When we launched GameCube, the initial sales were good, and all the hardware we manufactured at that time were sold through. However, after this period, we could not provide the market with strong software titles in a timely fashion. As a result we could not leverage the initial launch time momentum, and sales of GameCube slowed down. To avoid repeating this with Wii, we have been intensifying the software development, both internally at Nintendo and at developers outside the company, in order to prepare aggressive software lineup for Wii at and after the launch...We believe it is important to provide the market with strong software without a long interval in order to keep the launch time momentum.

Iwata on DS Lite supply difficulties:
I can't make the regional breakdown today, but we will be in a position to produce more than 2 million DS Lite hardware per month during the summer. We will allocate them for the global markets and that includes the ones to be kept for the year-end sales in each territory...As for the launch time shortage of DS Lite, a major issue we faced was that we could not achieve the expected level of the yield ratio with the bicolor molding. We could have made a lot more DS Lite if we had had compromised on the quality level, but we have never wanted to do so. We do not want to compromise on the quality level of our commodities. Because we wanted to market only the commodities that we could be satisfied with, the initial shipments were limited.

Iwata on Microsoft's rumoured portable:
I understand that the possibility of Microsoft's entrance to the portable game machine market has been a topic in this industry. As I showed you today, there is an apparent shift of the game market from console business to portable business. It is the trend in the whole video game market. As a background, contemporary men and women are becoming increasingly busy and cannot afford to sit in front of TV set for a long time...About your question on how the market will change in the event Microsoft will have launched its portable machine, basically Nintendo won't change because Microsoft has done something.

Iwata on the promotion of Reggie:
Reggie has been working for Nintendo for three years. We wanted him to be the face of NOA who speaks English as mother tongue. We also wanted him to dispatch and explain Nintendo's global strategy to people who are working at NOA. We believe that the appointment of Reggie as NOA president will accelerate the understanding of Nintendo's strategy inside the Nintendo group.

Iwata on easily engaged Wii software fueling positive hype:
If Wii Sports is the only such title we can sell on Wii's launch date, it will be difficult for good news to spread by word of mouth. In fact, we are intending to launch multiple such titles on or shortly after the Wii launch date. It may be sold as packaged software, or it may be downloaded as Virtual Console software. These will be the titles which can be played by anybody even if they do not have past game-play experiences, knowledge and techniques.

That last comment in particular serves as yet another tantalizing hint for what Nintendo is planning to offer using the Virtual Console. It seems Nintendo may already be planning Wii-specific software downloads of simple game concepts that can be quickly downloaded and readily enjoyed for any class of player.


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