Throughout December there will be a heavyweight marketing campaign supporting the 1st & 3rd party game titles available this Christmas and into 2003. The titles featured in the campaign showcase the breadth and depth of games on Nintendo GameCube, and include Eternal Darkness, FIFA 2003, Starfox Adventures, Metroid Prime, Legend of Zelda, Resident Evil 0, Super Mario Sunshine, Final Fantasy: Crystal Chronicles & 1080 Avalanche.

Range ads for both Nintendo GameCube & Game Boy Advance will be running on terrestrial & satellite television channels throughout December.

Individual tactical campaigns will run for key 1st party Nintendo GameCube titles Starfox Adventures, Mario Party 4 & Metroid Fusion, and also for Game Boy Advance.

The Starfox Adventures campaign is underpinned with the strapline, "A planet with fear needs a hero with none". There will be a 3 week terrestrial & satellite campaign targeting 15-34 year olds, plus a national 6-sheet poster campaign & extensive in-store activity with key retailers.

Mario Party 4 will be promoted on Cartoon Network, with bespoke online activity and a heavy in-store presence.

The release of Metroid Fusion on GBA will be supported by heavyweight television advertising set to break at the end of November across terrestrial & satellite channels. In addition, a significant national outdoor campaign will run concurrently utilising transport media (bus sides, London Underground and trams in Croydon, Sheffield & the Midlands) in major urban centres.

The Game Boy Advance will be promoted using the "Entertainment on the go" message, communicated via a heavyweight 5 week outdoor campaign using similar outdoor transport media to Metroid Fusion across bus, tube & tram panels.

The above tactical campaigns will be bolstered by comprehensive PR support in the form of targeted reviews and editorial features across specialist and lifestyle media, in the press, TV & radio.

In store POS and trade advertising will be used to communicate the �129.99 solus price of the. The heavyweight in-store campaign will include windows, front of store POS, gondola ends, direct mail and training of store staff on the extensive range of games available for the format this Christmas.

This Christmas promises to be a very busy one for Nintendo, and is the first since the launch of Nintendo GameCube in the UK.