Nintendo UK is set to promote the Wii's recent price drop with a huge advertising campaign.

Starting tonight Nintendo UK is promoting the Wii's new price point during four weeks of television advertising. The campaign promotes the console's price reduction and the newly launched 'Wii Select' range of cheap titles.

Speaking to MCV Rob Lowe noted that this is the biggest advertising campaign they have done outside of the Christmas period. Nintendo has just cut the trade price of the Wii Sports Resort bundle and introduced a low cost Mario Kart Wii bundle alongside launching the Wii Select range that gives Wii Sports, WarioWare: Smooth Moves, Mario Strikers Charged and Animal Crossing an ERP of �19 each.

"We have a huge TV campaign which airs for four weeks from the evening of Thursday, May 19th. It showcases various first and third party titles, which focus on various reasons why Wii is perfect for a young family � it's creative, social, active, safe and fun. We will also have an outdoor and in-store campaign that focuses on the great value found in the new Mario Kart bundle."

Nintendo has also launched a Wii buying guide on their website designed to help anyone who wants to buy a console decide what is most suitable for themselves.