News: Nintendo Report European Lite Sales

Nintendo report back with the figures for the DS Lite's recent launch in Europe. Learn how it went inside...

In its sleek new form, the Nintendo DS Lite hit stores across Europe on 23rd June, and since then has been snapped up by eager customers, with more than 200,000 units sold in the first ten days, and bumping the total European sales of the DS to over 5 million.

"Nintendo DS has introduced thousands of new people to gaming and will continue to expand the gaming population due to its ability to appeal to both gamers and non-gamers. During Nintendo DS Lite launch weekend, retailers across Europe said that they had never seen such a vast array of different people buying the product, everyone from business men to young women to grandfathers!" said Laurent Fischer, European Marketing Director, Nintendo of Europe.

Recent DS software success stories include Nintendogs Dalmatian & Friends, which has pushed the total sales of all Nintendogs software in Europe to over 3 million, while Animal Crossing: Wild World has sold over 600,000 copies, as well as maintaining fourteen straight weeks in the top ten all format software chart in the UK since it launched at the end of March. There are also over 250,000 people across Europe now training their brains with Dr Kawashima's Brain Training: How Old is Your Brain?

The Nintendo DS Lite is available now in black and white priced at around �100.


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