News: Nintendo Signs Wrights In Major Ad Deal
Posted 20 May 2007 at 15:17 by Tom Phillips
Nintendo announce the 'signing' of father-and-son combo Ian Wright and Shaun Wright-Phillips to promote Mario Strikers Charged Football!
As the football season reaches its climax, Nintendo UK have announced they have made the signings of the season with Ian Wright and Shaun Wright-Phillips lined up to promote Mario Strikers Charged Football, which Nintendo are marketing as "the first online Wii game" (which it is, in the West, anyway).
Ian and Shaun line up against Mario and Co. as the stars of the Mario Strikers Charged Football campaign which goes live across terrestrial TV from 19th May, featuring in major sports events such as the upcoming Champions League and FA Cup finals as well as more family oriented programs such as Coronation Street, Grease Is the Word and Big Brother.
The TV ad sees Ian and Shaun at home battling another team of opponents online using the Nintendo Wi-Fi Connection, while Ian Wright will also be appearing at the GAME in Oxford Street from 9am on launch day (25th May) playing against challengers in store and signing Wii hardware and software for fans.
It's great to see another big advertising campaign from Nintendo. Gone are the days of Go-Sen!