Nintendo's president and CEO, Satoru Iwata, reveals that Nintendo's next move for expanding the market will be the targetting of developing countries.

Nintendo have managed to sell over 30 million Wii units and almost 80 million DS units worldwide to date - the corporate giant is completely dominating the market in all regions, and their software consistently reaches high chart positions week in, week out.

Their mission to expand the market is evidently working, but once their plans for total market domination have been fulfilled, what next? Satoru Iwata, president and CEO of Nintendo, has his sights set on introducing Nintendo products to developing countries.

Says Iwata-san on the subject of further expanding the market: "After we complete our mission in developed countries, then we'll have to start thinking about how to make our products appealing in developing countries. We'll have a whole new dimension of issues to tackle like pricing, quantity availability and regional adaptation. We're not going to meet our goals that easily."

Nintendo recently launched the Wii in South Korea and Taiwan, and there are plans to introduce it to China later this year.

Hardware and software prices in the West are definitely not affordable for developing countries at the moment. We think that Nintendo will either wait a few years until production costs are a lot lower, introduce older and cheaper consoles such as the GBA and GameCube, or introduce a device similar to China's iQue Player which allowed consumers to download Nintendo 64 titles from stores.

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