Find out how much the giants are spending to spread the word.

Nintendo are looking to spend over $200 million in advertising in an attempt to beat off competition from Sony and Microsoft to retain the crown of console market leader.

Just when you think Nintendo are being written off, they have come back from the brink to make this console war more one of the most interesting yet.

The advertising campaign is the biggest ever for Kyoto-based Nintendo, which begins selling Wii in the U.S. on Nov. 19., two days after Sony releases the PlayStation. Television ads beginning tomorrow will focus on Wii's ease of use and library of family- friendly games.

Nintendo and Sony are fighting to increase their share of the $20 billion worldwide video-game market. Microsoft has a head start this round after releasing its Xbox last year. Nintendo's campaign positions it in contrast to PlayStation 3, which Sony introduced Nov. 11 in Japan stressing the machine's advanced graphics and Blu-ray DVD drive that plays movies as well as games.

With the fact that Sony are not bringing their PS3 to Europe until next year, the extra advertising might just give Nintendo a firm foothold in the European market.