News: Nintendo Tours Evil Around UK
Posted 18 Feb 2005 at 20:31 by Ashley Jones
To promote Resident Evil 4 Nintendo will be touring around the UK showcasing the classic horror films, just to scare you all into buying the game.
Nintendo have teamed up with the SCI FI channel and Pearl & Dean to showcase some of the scariest horror films around the UK. The event, which has been dubbed the "Evil Evolves" film tour, will take place in London, Leeds and Leicester and will run from 10 � 26 March.
At the events enthusiastic gamers or movie fans can witness films such as Alien, The Exorcist and The Wicker Man before getting a chance to play Resident Evil 4 themselves.
The tour will begin at the Everyman cinema in Hampstead on 9 - 12 March, which will be media-only, then move onto The Cottage in Leeds between 17 - 19 March and finally onto the Phoenix in Leicester on 25 - 26 March.
From 27 February to 28 March the SCI FI channel will be hosting a month-long season of sponsored films. The horror-themed "Teen Scream" weekend will air from 18 � 20 March. During the month there will also be adverts promoting the "Evil Evolves" tour.
In local press outlets there will be competitions to win tickets to the tour, which will also be run on film websites. Promotion for the tour will take place at cinemas which use Pearl & Dean for their screening.
Rob Lowe, Product Manager, Home Consoles; Nintendo UK said: "We are delighted to have a fantastic title like Capcom's Resident Evil 4 exclusively on the Nintendo GameCube. This game presents us with an exciting opportunity to cater to more mature gamers, showing that Nintendo is dedicated to bringing high quality entertainment to customers of all ages. We really wanted to convey the possession theme of the new Resident Evil 4 game by creating and owning scary environments with our "Evil Evolves" activity."
For more information visit SCI FI Online.