David Yarnton of Nintendo UK, calling the name "fresh and all-inclusive", believes Wii has also generated a "really good buzz". More after the jump.

In an interview with GameIndustry.biz David Yarnton, head of Nintendo UK, shared his positive belief in the new name for Nintendo's upcoming console. Several notable passages include:

• "What we wanted to do was to appeal to new people. It had to be something that was fresh; while I wouldn't say it didn't have any connections, it had to be all-encompassing for people, rather than just necessarily a small user base."


• "It's like any new name...it takes a while to get established. I think that you'll find that in not even six months, in a short period of time, people will accept it; they won't be referring to Revolution or next-generation, it'll just be Wii."


• "I think there are a lot of words out there like that that are used for other brands, companies and things like that - words that have different connotations and so on. I really think that if we get out of the gutter and the juvenile side of things, it's just a word. It's Wii. Actually, it's not even a word, because it's something that we've created from zero.
  "I could say lots of words in a sentence that people giggle about and then carry on, but it doesn't necessarily mean that there's anything wrong with the words. Look, we think it's a bit of fun as well - it's fine, people can have a bit of a laugh. It's part of what we're doing; what we're in is the business of creating entertainment for people to have fun. It's seemed to create quite a bit of that just in the name!"

Yarnton also underscored the need to consider the all-encompassing philosophy of the console, rather than just the name - a philosophy that he promises will be far more in focus at E3. All roads are continuing to lead to the big show. Trust that R-E will be on hand to get to the bottom of all the hints and promises.