Nintendo reveals a major new advertising partnership with Coca Cola, worth over a million pounds. Details inside...

Coca Cola and Nintendo have signed a million pound deal for the Wii to be featured on around 182 million packs of Fanta, Sprite and Dr. Pepper, backed by a month long advertising campaign including TV commercials and adverts in other media as well.

Adverts are likely to be promoting ten 'ultimate Wii games rooms' which will be given away every day for a month. These include a Wii, Samsung LCD TV, a mini fridge and cases of Sprite, Fanta and Dr. Pepper to fill it with.

Speaking to games website MCV, Nintendo UK marketing director Dawn Paine said that it was classic on-promotion. "There will be a website and a very heavy TV advertising campaign, which will run on terrestrial channels. There's going to be over a million pounds of investment."

Look out for it soon...