Nintendo won two MCV Industry Excellence Awards recently. Excellent.

Well respected MCV recently hosted an awards evening for all things gaming. Nintendo won two awards, 'Best Trade Marketing' and 'Best Use of National or Specialist Press'.

Friday 23 April 2004/... Sony, Nintendo, Electronic Arts, Microsoft and GAME enjoyed a night of triumph at the MCV Industry Excellence Awards as the UK games industry recognised its top performers at the event held in central London.

Hosted by BBC Radio and Television presenter Nicky Campbell, the MCV Industry Excellence Awards brings together the leaders of the �2 billion UK computer and video games industry. The prestigious set of accolades were created to acknowledge the innovation and creativity of people who run the key operational divisions of the games industry's companies and organisations.

The winners of the MCV Industry Excellence Awards 2004 are:

RETAIL
Small Retailer of the Year
E-Play

Most Improved Retailer
Gamestation

General Retailer of the Year
Woolworths

Online Retailer of the Year
Amazon

Best Retail Buying Team
GAME

Specialist Retailer of the Year
GAME

MARKETING
Best Trade Marketing
Nintendo (Game Boy Advance SP)

Best Use of Below-The-Line Marketing
Electronic Arts (Need For Speed: Underground)

Best Use of Broadcast Media
Sony (Fun, Anyone? generic)

Best Use of National or Specialist Press
Nintendo (Game Boy Advance SP)

New Games Brand of the Year
EyeToy (Sony)

Games Brand of the Year
EyeToy (Sony)

PEOPLE & INDUSTRY
UK Development Team of the Year
Sony London Studios

Distribution Team of the Year
Gem

Magazine Team of the Year
Official PlayStation 2 (Future)

PR Team of the Year
Microsoft/Red Consultancy

Sales Team of the Year
Sony/Centresoft

Marketing Team of the Year
Electronic Arts

Games Industry Newcomer
Nokia

Most Improved Company
Ubisoft

Grand Prix Award
Electronic Arts

Stuart Dinsey, managing director of Intent Media, which publishes trade weekly MCV, said: "It is the people who work in the business that make the UK market the envy of the world for its energy, fraternity, history, consumer appetite and talent.

"The MCV Industry Excellence Awards celebrate this and our congratulations go out to all finalists and winners."