It seems that at least, in America, Nintendo is prepared to make the most of a marketing budget. In a press announcement yesterday George Harrison (not the late great of Beatles fame)Senior Vice President of Marketing and communications of NoA announced the $50million spending spree for the rest of the year.

The campaign, titled "Who Are You?" is set to blaze its trail across billboards and cinemas throughout America from now until Christmas. It will feature many gamers in different situations reacting to Nintendos best known games

Despite the excellent European line-up this christmas, one can't help feel that a "Who are you?" campaign in Europe would be mildly ironic...