Nintendo of America hires a manly man to fill the cold, heartless void left by the departure of Cammie Dunaway...

Nintendo of America have appointed a new vice president of Sales and Marketing following the departure of Cammie Dunaway late last year. Scott Moffitt comes to the company from Henkel, where he has experience in delivering leading personal care brands such as Right Guard and Dial.

NINTENDO OF AMERICA HIRES NEW EXECUTIVE VP OF SALES & MARKETING

Scott Moffitt to Drive Continued Growth for Nintendo Hardware and Software Brands

REDMOND, Wash., May 9, 2011 - Nintendo of America is pleased to announce the hiring of a new executive vice president of Sales & Marketing. Effective May 9, Scott Moffitt will assume responsibility for sales and marketing activities for Nintendo throughout North America. Moffitt will work from Nintendo's office in Redwood City, Calif., and report to Nintendo of America President Reggie Fils-Aime.

Moffitt comes to Nintendo from Henkel Consumer Goods, where he oversaw North American operations for leading personal-care brands such as Dial, Right Guard, Tone and Pure & Natural. During his five years as senior vice president and general manager for the Personal Care division, he orchestrated an overhaul of the flagship Dial and Right Guard brands.

"Scott Moffitt makes a marvelous addition to the Nintendo team," Fils-Aime said. "His expertise in driving growth will be a terrific asset as we build momentum for the Nintendo 3DS system and continue to reach new audiences for the Wii console."

"Nintendo is a brand unlike any other," Moffitt said. "I look forward to helping shape the company's future for all kinds of players."

Moffitt's 20-plus years of leadership and marketing experience also include a formidable stint at PepsiCo, where he helped grow and revitalize the SoBe portfolio of brands and spearheaded the launch of Mountain Dew Code Red and AMP Energy Drink. As a marketing director and manager, he also oversaw product development and repositioning efforts for an array of top beverage brands, including Mountain Dew, Sierra Mist, Aquafina and Mug Old Fashioned Root Beer.

Moffitt holds a bachelor's degree in finance from Arizona State University and an MBA from Northwestern University's Kellogg School of Management.

Moffitt's prowess in the business of name-taking has yet to be proven, so eyes peeled to see if he makes his move at E3 next month.