Pokémon veteran Junichi Masuda was not best pleased with the lack of originality at this year's E3...

Pokémon veteran Junichi Masuda was in attendance at this year's E3, and provided some of his own personal thoughts about the show-floor on his blog.

While he seemed to have a good time, Masuda-san - who was one of the original creators of the Pokémon franchise and directed the Black & White iterations - spoke out against the common theme common theme of 'killing' that many of the showcased games boasted. He acknowledged that every E3 has a genre trend, but was saddened by the rarity of originality on offer this year.

"This year, FPS war games were trend!! A lot of splatter scenes!! Blood spread everywhere. Shooting a lot, killing a lot. The game developer seems get used to "kill" the target. Therefore, I felt "how to kill" became a focus of developing game.

"For that reason, target become zombie and alien... These targets' savage attack and human counterattacks... It became savage contents and you never know.

"Mmm... It is the player who choose the game to play. As a game creator, it is little sad! Majority of the games look like a same game. There were little of original games. I felt a sense of crisis with above part."

Do you agree with Masuda? Has the recent trend of development seemed to focus too much on 'killing' and nothing else? Let us know your thoughts below...