Today game industry veteran Bill Gardner revealed the formation of his new publishing and distribution company, O~3 Entertainment. The company intends to bring high caliber independently developed games to a variety of gaming platforms, including PC, Playstation 2, Xbox, GameCube and WiFi/mobile through a unique game publishing model.

O~3 Entertainment will seek out titles from small and mid-size developers and will provide complete publishing functions to get them to market � including sales and distribution, marketing and public relations, and more operational elements like replication, warehousing and shipping. O~3 intends to create a reputation for innovative, fun games and make its own brands easily identifiable to consumers and retailers alike.

"There are a lot of high quality games being left on the table because they aren't the next installment of last year's licensed blockbuster," remarked Gardner, CEO and President of the new O~3 Entertainment. "O~3 Entertainment 's approach to publishing will lead to more diverse and creative choices for gamers at retail."

O~3 Entertainment has been founded by Gardner and two former Capcom associates, Chris Jelinek, who is the new company's Vice President of Sales & Marketing, and Hanako Watanabe, O~3's CFO.