The Regginator takes a pop at Phil Harrison and Sony at GDC.

Arguably the most charismatic figure in the gaming industry today, and famous for his "kick ass, take name" line at E3 2004, Reggie Fils-Aime is once again dominating the headlines for his humour and his way with words.

Shortly before Shigeru Miyamoto's keynote was about to start, Reggie himself was taking the time to sign autographs and pose for pictures, when one gamer shouted out something from the crowd.

"Kick his ass and take his name!" someone shouted from a few rows behind me.

"Who?" answered Reggie in mid-autograph.

"Phil Harrison, front row!" Sure enough, there was Phil Harrison, seated dead center, front row. Looks like he could show up on time for Nintendo's keynote, but not Sony's.

With a grin and a chuckle, Reggie replies, "Some would say we've already done that."

Ouch. Nicely done, Reggie.