Reggie Films-Aime moves to president and chief operating officer of NOA. The man's on fire.

Now he'll be kicking executive ass... the iconic Reggie, much loved by the Nintendo fanbase, has been promoted in a collection of changes at the top of NOA. He takes the place of former president Tatsumi Kimishima, who will still oversee management of the company, now in the roles of Chairman of the Board and Chief Executive Officer. Reggie will reportedly still manage his Sales and Marketing Division in the run-up to the launch of Nintendo's upcoming Wii. He should be a busy man.

Additionally, Mike Fukuda, previously Senior VP of Business Development, has been promoted to Executive VP of Business Development.

This changing of the guard should go down well with the Nintendo fans, who've taken Films-Aime to their hearts in his two and a half years with the company. Next stop for Reggie: world domination.