NoA boss predicts a million Wii sales before early December in North America.

Reggie Fils-Aime, the President of Nintendo of America, has predicted today that Nintendo will sell one million Wii units to North American consumers during the next few weeks.

Whilst speaking to Reuters, he then went on to predict that a further one million units would be sold by the second week of January. He has also revealed that a lifespan between four and six years for the console would be "just about right."

Reggie commented on the cost efficiency of the Wii, compared to other such 'expensive' to produce consoles, such as the Playstation 3.

"We think that's in part why the industry has become so insular - very expensive machines, machines that arguably do more than you need them to do," Fils-Aime said.

"We designed [Wii] from the get-go to be profitable, so it will be past this weekend and throughout its entire life. Because we're a gaming company, we have to be profitable in the gaming business. It's not like our competitors who can make profit in operating systems or TVs to offset their losses on the gaming side."

Whilst the system has only just gone on sale, the console has yet to reach the shores of Europe or Japan. However, it will only be a matter of time before launch figures are released by Nintendo, and only then will we know if Reggie's predictions will be proved true.